![]() Not only will it be easier to convince others to link to your content, but you’ll also rank for a lot of long tail keywords bringing you even more traffic.īesides that, you readers will also appreciate when you have answered all their potential queries in a single article. The advantages of writing a thorough, high-quality article are many-fold. However, I will show you a neat way to create what can be called very “thorough” content using a free tool. Besides plenty of other people have written good articles on producing content that your readers would love so I’m not going to go into much details on that subject here. While there is no universal definition as to what is “high-quality content” it could also vary from industry to industry. So know that having a very high-quality content is not just a “good to have”, it’s a “must have” in order to acquire any worthwhile backlinks. I cannot stress enough the importance of good content because all your efforts of building links to your site are going to be futile if you don’t have content that people would find worth link to in the first place. Your content not only needs to be better, but it also needs to be significantly better for anyone to take the initiative to edit their content and give you a link. Would you link out to someone who put out a bare minimum 500-word article that doesn’t say anything that hasn’t already been said by hundreds of other people already? I mean who wants to link out to mediocre content? Why would anyone want to link to some content when their own content is already better? This is because it is a precondition for acquiring links. ![]() While this article is primarily focussed on link building, I wanted to make sure I highlight the importance of having high-quality content. On the other hand, you if you do these to well and not do anything about the other factors, there is a strong probability that you’d rank well. ![]() These are so much more important than others that you could optimise everything else but these two and you would never rank. So if you are to focus on improving the ranking of your website on SERPs, you are better off working on these two before you start obsessing over other factors. External links pointing to that content.Of all the ranking factors that Google takes into consideration, there are two that Google engineers have confirmed that matter the most. It is therefore important to focus your efforts on tasks that actually move the needle rather than obsessing over other factors that barely move the needle. As an entrepreneur, you have plenty of things on your plate to make your online business grow and ranking well on search engines goes a long way in getting free organic customers to your business. Some factors move the needle more than others. However, not all ranking factors are created equal. It is said that Google takes into account over 200 factors when ranking websites in the organic search results. And the one who truly understands how search engines rank websites is the one likely to win this particular arms race. This has led to businesses scrambling to race to the top of SERPs to get potential customers to their site (who by the way, probably also have their wallets out as well.) It is no secret that organic traffic from search engines is immensely valuable to online businesses (Duh! right?). How to build links at scale with SEO SpyGlass ![]()
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